Our everyday shampoo is suitable for all coat types. It deep cleans yet leaves the coat naturally conditioned with a lustrous shine without changing the coats natural texture. Produces an excellent lather with any water type and reduces drying time. It also leaves groomers hand soft and moisturized. Economical at just 29p per pump from a standard 5L pump 
 
How to use: We believe shampoo is best applied to dry a coat by wetting the coat first you are further diluting the shampoo therefore won't get as good results. We recommend diluting our shampoo 32:1 for a small dog. Shih Tzu, Westie etc... then adjust the dilution ratio according to the dog in front of you. If you have a big dog with a lot of coat you need to use more shampoo if you have a really small dog with not much hair you will be able to use less shampoo. It's always better to use too much shampoo than not enough. Make sure you get a thick creamy lather all over the dog before you stop applying shampoo this will ensure the dog is thoroughly cleaned and you will see the added benefits of using our shampoo. Remember to work one section at a time, don't pour the whole bottle of shampoo on the dog, then try to lather it up as you will likely waste a lot of product. Start at the back leg, apply shampoo one section at a time the move up the leg across the body, down the front leg, turn the dog and repeat on the other side, finally apply shampoo to the tail then the head making sure to take extra care around the eyes and nose. Use our Innocent sensitive shampoo as a standalone facial wash if you prefer. Rinse and wash a second time if needed.
 
Ingredients: Water, Decyl Glucoside, Cocamidopropyl Betaine, Vegetable Glycerine, Propylene glycol, Xantham Gum, Pro Vitamin B5, Phenoxyethanol, Fragrance, Ethylhexylglycerin
 
Our all natural formula is Sulphate and Paraben free, kind to skin, biodegradable and free from palm oil.